Get Bold: Using Social Media To Create A New Type Of Social Business

Description

Get Bold offers the most systematic approach to creating a worldwide social media strategy that delivers maximum business valuefrom social media on every continent, in any marketplace.

Written by an award-winning social media evangelist who has helped make social media work in 60+ countries, it includes case studies and lessons learned from multiple business segments.

CONTENTS:

Foreword--Business Is Personal, by Charlene Li, Author of Open Leadership x
Foreword--The New Transformation: Social Business, by Mike Rhodin, Sr Vice President, IBM SWG Solutions xii
Preface xv
Chapter 1 The AGENDA for Social Business Success 1
Chapter 2 Align Organizational Goals and Culture 21
Chapter 3 Gain Social Trust 49
Chapter 4 Engage Through Experiences 75
Chapter 5 (Social) Network Your Business Processes 119
Chapter 6 Design for Reputation and Risk Management 149
Chapter 7 Analyze Your Data 169
Chapter 8 Technology as a Competitive Ingredient 201
Chapter 9 Draw Up Your Agenda 215
Glossary of Social Business Terms 253
Index 261