Description
Leverage Unstructured Data to Become More Competitive, Responsive, and InnovativeIn Mining the Talk, two leading-edge IBM researchers introduce a revolutionary new approach to unlocking the business value hidden in virtually any form of unstructured data - from word processing documents to websites, emails to instant messages.
The authors review the business drivers that have made unstructured data so important - and explain why conventional methods for working with it are inadequate. Then, writing for business professionals - not just data mining specialists - they walk step-by-step through exploring your unstructured data, understanding it, and analyzing it effectively.
Next, you'll put IBM's techniques to work in five key areas: learning from your customer interactions; hearing the voices of customers when they're not talking to you; discovering the collective consciousness of your own organization; enhancing innovation; and spotting emerging trends. Whatever your organization, Mining the Talk offers you breakthrough opportunities to become more responsive, agile, and competitive.
* Identify your key information sources and what can be learned about them
* Discover the underlying structure inherent in your unstructured information
* Create flexible models that capture both domain knowledge and business objectives
* Create visual taxonomies: pictures of your data and its key interrelationships
* Combine structured and unstructured information to reveal hidden trends, patterns, and relationships
* Gain insights from informal talk by customers and employees
* Systematically leverage knowledge from technical literature, patents, and the Web
* Establish a sustainable process for creating continuing business value from unstructured data
Preface xv
Acknowledgements xx
Chapter 1: Introduction 1
Chapter 2: Mining Customer Interactions 21
Chapter 3: Mining the Voice of the Customer 71
Chapter 4: Mining the Voice of the Employee 93
Chapter 5: Mining to Improve Innovation 111
Chapter 6: Mining to See the Future 133
Chapter 7: Future Applications 163
Appendix: The IBM Unstructured Information Modeler Users Manual 171
CONTENTS:
Preface xv
Acknowledgements xx
Chapter 1: Introduction 1
Chapter 2: Mining Customer Interactions 21
Chapter 3: Mining the Voice of the Customer 71
Chapter 4: Mining the Voice of the Employee 93
Chapter 5: Mining to Improve Innovation 111
Chapter 6: Mining to See the Future 133
Chapter 7: Future Applications 163
Appendix: The IBM Unstructured Information Modeler Users Manual 171
Published
Oct 2007
Publisher
QUE
ISBN
9780132339537
Pages
217




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