Likeable Social Media: How to Delight Your Customers, Create an Irresistable Brand and be Generally Amazing on Facebook (and Other Social Networks)

Description

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther - and faster - than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.
Seth Godin, author of Poke the Box

Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human - being likeable - will get you far.
Scott Monty, Global Digital Communications, Ford Motor Company

Dave gives you what you need: Practical, specific how-to advice to get people talking about you."
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

CONTENTS:

PART I- Introduction How Did We Get Here so Quickly?; Chapter 1: The Traditional Marketing Mix is Dead; Chapter 2: From Internet 1.0 to 3.0 in 15 Years; Chapter 3: What Are the Differences Between 1-Way Marketing & 2-Way Communication?; Chapter 4: Like is the New Link: How Facebook is Reorganizing the Web; Chapter 5: Beyond Facebook: How Important Are Other Social Networks?; Chapter 6: What Does it Mean to Be Likeable?; PART II- 18 Ways to Use Facebook & Social Media to Move the Needle; Chapter 1: Listen First; Chapter 2: Define Your Target Audience Better Than Ever Before; Chapter 3: Think Like a Consumer; Chapter 4: Convert Your Current Customers to Become Fans First; Chapter 5: Engage! (The Difference Between Talking and Engaging); Chapter 6: Respond Quickly to All of the Bad Comments; Chapter 7: Respond to the Good Comments Too (and even to the indifferent ones if possible); Chapter 8: Be Authentic (& even Vulnerable!); Chapter 9: Be Transparent; Chapter 10: Should You Ask a Lot of Questions?; Chapter 11: Provide Value; Chapter 12: Share Stories; Chapter 13: Inspire Your Customers to Share Stories; Chapter 14: Integrate Facebook into the Entire Customer Experience; Chapter 15: Use Social Ads Carefully & Efficiently; Chapter 16: Admit When You F - K Up - & then Leverage It; Chapter 17: Consistently Deliver Value, Excitement & Delight; Chapter 18: Sell; PART III- Applying the Rules: The Details on Each Network;chapter 1: Facebook: 500 million people can't be wrong; Chapter 2: Twitter: Real-time consumer engagement; Chapter 3: YouTube: If a picture tells a thousand words, what can a video do?; Chapter 4: Foursquare: Reaching Your Customers Where They Are;Chapter 5: LinkedIn: From 1 Professional To Another; Chapter 6: The Blogosphere: It's a Mad, Mad (Blogger) World; Chapter 7: Flickr, MySpace, & the Thousands of Other Social Networks Out There; PART IV- Conclusion: Always be Likeable, and Your Customers Will Chase You