Small Business Web Sites Made Easy

Description

Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!

    *Learn essential HTML skills

    *Plan your site architecture

    *Add style to your web site using Cascading Style Sheets (CSS)

    *Make your pages come alive with JavaScript elements

    *Increase leads, conversions, and sales using search engine optimization (SEO)

    *Set up pay-per-click advertising, including Google AdWords

    *Track metrics with hit meters

    *Market your site on Facebook

    *Create a shopping cart and enable credit card transactions

CONTENTS:

1. Essential HTML

2. HTML Tricks

3. Optimizing Cascading Style Sheets

4. Powering Up with JavaScript

5. Site Design and Search Engine Optimization

6. Marketing

7. Marketing on Facebook

8. Server-side Power: PHP

9. PHP: Cookies, Sessions, Browsers, and More

10. Taking Credit Cards Online

Index