What Would Google Do?

Description

An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do?To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls the new Google century, including such insights as:Think DistributedBecome a PlatformJoin the Post-Scarcity, Open-Source, Gift EconomyThe Middleman Has DiedYour Worst Customers Are Your Best Friends and Your Best Customers Are Your PartnersDo What You Do Best and Link to the RestGet Out of the WayMake Mistakes Well and MoreHe applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.